Chapter 10 of Journalism Next, provided by Mark Briggs, specifies how important connecting with the audience really is.
Briggs claims creating said connection makes the feeling of a conversation, and that interactivity is taking place between the writer and the reader. To do this, he suggests:
– Using simple language to create and easy, well-flowing conversation.
– Reply to various comments about your article on the blog page.
– Talk about things relevant to the audience.
– Use various tools such as Facebook, Twitter, etc.
Creating these conversations can eventually create a community-like atmosphere on your website. The more people you bring into your community, the livelier it becomes, says Briggs.
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