The previous chapter in Journalism Next spoke about the importance of creating conversations and connecting with the audience. Chapter 11 focuses more on the importance of actually building that digital audience, especially for news.
The first point Briggs made was that journalists should make a point to track everything they post, so that they can view who is reading their blog/website and where their website may be showing up elsewhere.
He also makes a point to mention that it is important to read as many related stories, so that one can grasp a firm understanding of the background and be able to add to their own stories.
Another incredibly invaluable tool is the art of spying. Well, not literally…but close! Briggs suggests journalists track audience search history, so that we (the blogger) can easily publish posts that relate back to our audience.
Interesting, isn’t it? It gets better.
As mentioned previously in Journalism Next, Briggs revives the topic of SEO, or Search Engine Optimization, and that it is one of the most crucial parts of web blogging. By optimizing your content in such a way, Google and other search engines will yield much better results in your favor, which in turn leads more people to your content.
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